INNOVATIVE, DYNAMIC, UNCONVENTIONAL
Hence the fusion between a winery and a creative company.
ORA wine distinguishes itself from other brands thanks to its freshness and dynamism.
ORA aims to reach the consumers in a concrete way by introducing innovative packaging and new concepts. The brands success grows around two distinct aspects: On one side the quality wine production, on the other combination of marketing and sales.
PRODUCTION
Vineyards: 16 hectares on Coneglianno Valdobbiadene DOCG area.
Working Methods: Line breeding / production based on quality. All processing in vineyard are made by hands.
Harvest: Entirely hand-made in plastic boxes in such a way that the grapes arrive at the winery healthy and intact.
Vinification: Made with soft pressing (yield 70%), cold settling and fermentation with controlled temperature.
Fermentation: Frequent and small quantities of bottles to avoid long stocks of the product in the warehouse.
THE PHILOSOPHY OF THE DOMAIN
Name: Read and imagine. ORA means now, moment, this is the Prosecco style, a way of drink. Every occasion is good to drink a good glass of Prosecco, hence the name ORA (now).
Bottle: Why a front and a back? Each side is good! Hence the idea of two round labels applied equidistant to create a bottle with a unique and unmistakable silhouette.
Box: Not only a container but a real vehicle of ideas and thoughts. On one side of the box we decided to create a space like postcard, so you can write one thought or a message to someone.